AB777 Privacy Policy – How We Protect Your Personal Data in Pakistan

1Introduction

AB777 (referred to in this document as "we", "us", or "the platform") takes the privacy of its users seriously. This Privacy Policy has been written to be as clear and plain as possible for Pakistani players, because we believe you deserve to know exactly what happens with your personal information — not just that some vague "data processing" is occurring in the background.

This policy applies to all data collected through ab777.world, including during account registration, while using any betting or gaming feature, when making deposits or withdrawals via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, or card payments, when contacting AB777 customer support, and when receiving communications from AB777.

AB777 operates its data handling in accordance with applicable data protection principles, including the collection of only the minimum data necessary for each purpose, storage for no longer than required, and full transparency about how data is used. We never sell your personal data to any third party — full stop. Your information is used to run your AB777 account and to make the platform work better for you, not to generate revenue through data brokerage.

2What Personal Data AB777 Collects

AB777 collects personal data in three ways: information you provide directly when registering and using the platform; information generated automatically when you use AB777; and in limited circumstances, information from third-party verification services used to confirm your identity. Below is a full breakdown of what is collected and why.

Information You Provide Directly

Information Collected Automatically

• Technical Data: IP address, device type, operating system, browser type and version, screen resolution, and time zone settings when you access AB777.
• Usage Data: Pages visited within AB777, features used, betting markets viewed, time spent on each section, click patterns, and session duration.
• Transaction Data: Full record of all deposits, withdrawals, bets placed, outcomes, and bonus activity on your AB777 account. This data is maintained as part of the AB777 audit record.
• Cookie Data: Information collected via cookies and similar tracking technologies as described in Section 6 of this policy.

3How AB777 Uses Your Personal Data

Every use of your personal data by AB777 has a specific purpose. We do not use your data speculatively or in ways that would surprise you. The table below sets out exactly what each category of data is used for:

• Account Creation & Management: Your registration details (name, mobile number, date of birth) are used to create and maintain your AB777 account, verify your age and eligibility, and allow you to log in securely.
• Processing Transactions: Payment information is used to process deposits via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, or card, and to send winnings to your nominated payment account in PKR.
• Fraud Prevention & Security: Technical data (IP address, device fingerprint) and transaction patterns are monitored to detect and prevent fraudulent activity, unauthorised account access, and violations of AB777's Terms and Conditions.
• Legal & Regulatory Compliance: Identity data and transaction records are maintained to comply with anti-money laundering (AML) obligations, responsible gaming requirements, and any lawful requests from relevant authorities.
• Customer Support: Correspondence data is used by the AB777 support team to respond to your queries, resolve account issues, and maintain a record of the service provided.
• Platform Improvement: Aggregated, anonymised usage data is analysed to understand how Pakistani players use AB777 and to improve the platform's features, performance, and content.
• Responsible Gaming: Betting activity data is monitored as part of AB777's responsible gaming programme to identify patterns that may indicate problem gambling, and to proactively offer support tools where appropriate.
• Personalisation: Usage patterns may be used to show you content within AB777 that is more relevant to your interests — for example, highlighting cricket odds to a player who primarily bets on cricket.
• Marketing Communications: With your consent, your contact details may be used to send you promotional offers, bonus notifications, and platform updates from AB777. See Section 11 for full details and opt-out instructions.

4Legal Basis for Processing

AB777 processes your personal data on the following legal grounds, depending on the type of processing involved:

• Contract Performance: Processing necessary to provide you with the AB777 platform services you have registered for — including running your account, settling bets, and processing payments.
• Legal Obligation: Processing required to comply with applicable laws and regulatory obligations — including identity verification, AML record-keeping, and responses to lawful authority requests.
• Legitimate Interests: Processing for purposes such as fraud prevention, security monitoring, platform improvement, and responsible gaming oversight — where our legitimate interests in operating a safe, secure, and improving platform are not overridden by your privacy interests.
• Consent: Processing for direct marketing communications, non-essential cookies, and certain personalisation features — where we have obtained your explicit agreement and which you can withdraw at any time.

5Sharing Your Personal Data

AB777 does not sell your personal data. We do not share it with advertisers, data brokers, or any party for commercial purposes unrelated to operating your account. Your personal information is shared only in the following limited circumstances:

• Payment Processors: Your payment details are passed to the relevant payment service (Easypaisa, JazzCash, NayaPay, SadaPay, IBFT banking systems, or card processors) only to the extent necessary to complete your transaction. Each payment provider operates under their own privacy policy and security standards.
• Identity Verification Services: When required for KYC compliance, your identity documents may be verified through a third-party verification service. This service processes your data solely for verification purposes and is bound by strict confidentiality obligations.
• IT & Infrastructure Service Providers: AB777 uses technology infrastructure providers for hosting, security monitoring, and platform operations. These providers access data only as necessary to maintain the systems that run AB777, under confidentiality agreements.
• Legal Authorities: AB777 will disclose personal data to law enforcement, financial regulators, or other competent authorities when required to do so by law, court order, or legitimate regulatory request. AB777 will not disclose more than is required by the specific legal obligation.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of AB777, your data may be transferred as part of that transaction. You will be notified via your registered contact details before any such transfer occurs and before any new privacy policy takes effect.

6Cookies & Tracking Technologies

AB777 uses cookies and similar technologies to make the platform function correctly, to keep your session active while you're logged in, and to understand how Pakistani players use the site so we can improve it. Here's what each type of cookie does:

You can control non-essential cookies through your AB777 account preferences. Note that disabling essential cookies (session and security) will prevent AB777 from functioning correctly. Most device browsers also allow you to manage cookies through browser settings.

7How AB777 Secures Your Data

Data security is not an afterthought at AB777 — it is a core part of how the platform is built and operated. The technical and organisational measures AB777 uses to protect your personal information include:

• Encryption in Transit: All communications between your device and AB777 servers are encrypted using TLS (Transport Layer Security). The padlock in your browser address bar confirms this is active.
• Encryption at Rest: Sensitive stored data — including personal details, payment records, and identity documents — is encrypted at rest using AES-256 encryption on AB777's servers.
• Access Controls: AB777 staff access to personal data is role-based and limited to what is necessary for each job function. Access logs are maintained and reviewed regularly.
• Payment Security: AB777 does not store complete payment credentials on its own servers. Card details are processed directly by PCI-DSS compliant payment processors. Easypaisa and JazzCash transactions are processed via their respective secure APIs.
• Intrusion Detection: AB777's infrastructure is monitored continuously for suspicious activity, attempted breaches, and anomalous access patterns.
• Breach Response: In the unlikely event of a data breach that affects your personal information, AB777 will notify affected players promptly via their registered contact details and will take immediate steps to contain and remediate the breach.

8How Long AB777 Keeps Your Data

AB777 keeps your personal data for as long as your account is active and for a defined period after account closure. The retention periods below reflect our legal obligations and operational requirements:

• Active Account Data: Maintained for the duration of your AB777 account and updated whenever you change your details.
• Transaction Records: Financial transaction history, including deposits, withdrawals, and bet records, is retained for a minimum of five years after the transaction date to meet AML and audit obligations.
• Identity Verification Documents: Retained for five years from the date of verification or account closure, whichever is later, in line with standard KYC retention requirements.
• Support Correspondence: Customer support records are retained for three years from the date of the last interaction relating to a specific issue.
• Marketing Consent Records: Records of your marketing consent status are maintained for as long as needed to demonstrate compliance with consent requirements.
• Usage and Technical Data: Anonymised or aggregated platform usage data may be retained indefinitely for statistical and improvement purposes, as it cannot be used to identify you once anonymised.

When data is no longer required, it is securely deleted or anonymised in line with AB777's data deletion procedures.

9Your Data Rights as an AB777 Player

As an AB777 player, you have the following rights over your personal data. To exercise any of these rights, contact AB777 at support@ab777.world with your registered mobile number and a description of your request. AB777 will respond within 30 days.

10Protection of Minors

AB777 is strictly an adults-only platform. The minimum age to register and use AB777 is 18 years. The platform is not directed at, and does not knowingly collect personal data from, individuals under the age of 18.

As part of our commitment to child protection, AB777 employs age-verification checks during account registration and reserves the right to request identity documentation at any time to confirm an account holder's age. If AB777 discovers that an account has been created by or for a minor, the account will be immediately suspended, all associated data will be handled in accordance with applicable child protection law, and no winnings will be paid out.

Parents and guardians who believe a minor has registered on AB777 using false information should contact AB777 support at support@ab777.world immediately. We treat such reports with the highest priority.

11Marketing Communications

AB777 sends marketing communications — such as promotional bonus notifications, odds boosts, and platform updates — only to players who have consented to receive them. You may have given this consent during registration or at any later point by updating your communication preferences in your account settings.

You can opt out of marketing communications from AB777 at any time using any of the following methods:

• Use the unsubscribe link included at the bottom of every marketing email from AB777.
• Update your notification and marketing preferences directly from your AB777 account settings page.
• Contact AB777 support at support@ab777.world and request to be removed from all marketing communications.

Opting out of marketing will not affect transactional communications — AB777 will still send you messages that are necessary for operating your account, such as deposit confirmations, withdrawal notifications, and security alerts. These are sent on the basis of contract performance and cannot be disabled while your account is active.

12Third-Party Links

The AB777 platform may occasionally reference other websites or services for informational purposes. Any such reference does not constitute an endorsement, and AB777 has no control over the privacy practices of external websites. When you follow a link away from AB777, the privacy policy of the destination site governs how your data is handled there, not this policy.

AB777 advises Pakistani players to review the privacy policy of any external service they use and to be cautious about sharing personal information on platforms they are not familiar with.

13Changes to This Privacy Policy

AB777 may update this Privacy Policy from time to time as the platform evolves, new features are added, or applicable legal requirements change. When material changes are made — changes that affect how your personal data is collected or used in a significant way — AB777 will notify registered players via their registered contact details before the updated policy takes effect.

The effective date shown at the top of this page will always reflect the date of the most recent update. It is your responsibility to review the current version of this policy periodically. The version published on this page is always the version in force. Continued use of AB777 after an updated policy's effective date constitutes your acceptance of the revised terms, provided you have been given reasonable notice of material changes.

14Contact AB777 About Your Privacy

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a concern about how AB777 has handled your personal information, please get in touch with our support team. AB777's data-related queries are handled by staff who are specifically trained in privacy compliance.